Privacy Policy

Effective Date: May 1, 2023

Introduction

Dot Square Lab Limited (“we,” “our,” or “us”) is committed to protecting your privacy and handling your personal data in a fair, transparent, and lawful manner. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website dotsquarelab.com or otherwise interact with us.

This Policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

Data Controller and Contact Information

Data Controller: Dot Square Lab Limited
Address: Labs Atrium, The Stables Market, Chalk Farm Rd, London, England, NW1 8AH
Email: contact@dotsquarelab.com

If you have any questions about this Privacy Policy or your rights, please contact us at the above email.

Personal Data We Collect

We collect the following categories of personal data:

Contact Form Data
- Data collected: Name, email address, and the message you send us.
- Purpose: To respond to your inquiry and provide customer support.
Usage Data & Cookies
- Data collected: IP address, browser type, pages visited, session duration, and interactions with our website.
- Tools used: Google Analytics, Google Ads, Snitcher, and Cookiebot.
- Purpose: To analyze site traffic, measure campaign performance, and improve user experience.

Legal basis: Your consent (via our cookie banner).

Purposes of Processing

We process personal data for the following purposes:

To respond to your inquiries via the contact form (legitimate interest).
To improve our website and services based on analytics insights (consent).
To measure and optimize our advertising campaigns (consent).
To comply with legal obligations, such as recordkeeping.

Legal Basis for Processing

Under GDPR, we rely on the following legal bases:

Consent: for analytics, marketing cookies, and any optional communications.
Legitimate interest: to respond to user inquiries sent through the contact form.
Legal obligations: to comply with UK/EU regulations.

Sharing of Personal Data

We may share personal data with:

Service providers: for hosting, analytics, advertising (Google Analytics, Google Ads), visitor insights (Snitcher), and cookie management (Cookiebot).
Regulatory authorities: where required by law or to protect our legal rights.

All service providers are bound by data processing agreements to ensure compliance with GDPR and CCPA/CPRA.

International Data Transfers

Some of our service providers are located outside the UK/EEA (e.g., Google). Where we transfer data internationally, we rely on Standard Contractual Clauses or other legally recognized safeguards to ensure adequate protection of your data.

Data Retention

Contact form submissions: retained for up to 12 months after resolution of your inquiry, unless required by law to retain longer.
Analytics data: retained according to Google Analytics data retention settings (currently 26 months by default).
Cookies: stored for the duration specified in our Cookie Policy.

Your Rights (GDPR & UK GDPR)

You have the right to:

Access – Request a copy of your personal data.
Erasure – Request deletion of your data under certain conditions.
Restriction – Request that we limit processing of your data.
Portability – Receive your data in a portable format.
Rectification – Correct inaccurate or incomplete data.
Object – Object to processing for analytics or marketing.
Withdraw consent – Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, email us at contact@dotsquarelab.com.

Your Rights (CCPA/CPRA)

If you are a California resident, you have additional rights:

Right to Know: Request disclosure of categories and specific pieces of personal data we collect.
Right to Delete: Request deletion of personal data we have collected.
Right to Opt-Out: Opt out of sale or sharing of personal data (we do not sell data, but you may opt out of targeted advertising).
Right to Correct: Request correction of inaccurate personal data.
Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

You can submit requests by contacting us at contact@dotsquarelab.com.

Cookie Policy

We use cookies and similar tracking technologies to:

Enable essential site functionality (strictly necessary cookies).
Measure site performance and improve UX (analytics cookies).
Deliver personalized ads (advertising cookies).

Consent for non-essential cookies is obtained via our cookie banner (powered by Cookiebot), and you may change your preferences at any time. For a detailed list of cookies used, see our Cookie Policy.

Data Security

We implement appropriate technical and organizational measures to protect your data, including encryption, access control, and staff training on data protection.

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page and include the “effective date” above.

Contact Us

For questions about this policy or to exercise your data rights, please contact:
Dot Square Lab Limited
Labs Atrium, The Stables Market, Chalk Farm Rd, London, England, NW1 8AH
Email: contact@dotsquarelab.com

Cookie Policy for dotsquarelab.com

Effective Date: May 1, 2023
Last Updated: September 11, 2025

This Cookie Policy explains how Dot Square Lab Limited ("we," "us," or "our") uses cookies and similar tracking technologies when you visit dotsquarelab.com (“Website”).

It helps you understand what cookies are, how we use them, what data they collect, and how you can control your preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences, analyze performance, and provide personalized experiences.

Some cookies may collect personal information such as IP addresses, device identifiers, and browsing behavior.

Types of Cookies We Use

We categorize cookies into four types:

1. Strictly Necessary Cookies

Essential for the website to function and cannot be disabled.
Examples:

Session management cookies
Security authentication cookies
Load balancing cookies
GDPR consent preference cookies

Legal Basis: Necessary for website functionality and compliance with legal obligations.

2. Functional Cookies

Enhance your experience by remembering preferences and choices.
Examples:

Language selection
Region/currency choice
Display settings
Accessibility options

Legal Basis: Processed based on your consent (withdrawable at any time).

3. Analytics and Performance Cookies

Help us understand how visitors use our site and improve performance.
Examples:

Google Analytics (GA4) cookies (_ga, ga*)
Page performance monitoring
Error tracking

Legal Basis: Your consent (GDPR); opt-out options provided (CCPA/CPRA).

4. Marketing and Targeting Cookies

Track your browsing activity to deliver relevant ads and measure effectiveness.
Examples:

Google Ads cookies (IDE, NID, _gads, gac, gcl)
Remarketing pixels
Conversion tracking

Legal Basis: Your explicit consent (withdrawable at any time).

Specific Tracking Technologies We Use

Cookie	Category	Purpose / Description	Duration	Provider / Transfers
`__cf_bm`	Strictly Necessary	Cloudflare bot management cookie to identify and mitigate automated traffic.	1 hour	Cloudflare – processed in EU/US.
`rc::a`, `rc::b`, `rc::c`	Strictly Necessary	Google reCAPTCHA cookies used to detect bots and protect the website from spam attacks.	Session / Persistent	Google – processed globally under EU-US DPF.
`cookieyes-consent`	Strictly Necessary	Stores your cookie preferences so they persist between visits.	1 year	CookieYes – EU servers.
`li_gc`	Strictly Necessary	Remembers a visitor’s LinkedIn cookie consent preferences.	6 months	LinkedIn – global.
`lidc`	Functional	Facilitates LinkedIn data center selection for load balancing.	1 day	LinkedIn – global.
`_ga`	Analytics	Google Analytics cookie to calculate visitors, sessions, campaign data, and track site usage.	1 year 1 month	Google – processed in EU, may transfer to US under EU-US DPF.
*`_ga_`**	Analytics	Google Analytics property-specific cookie to store and count page views.	1 year 1 month	Google – processed in EU, may transfer to US under EU-US DPF.
`radar_device_id`	Analytics	Device ID cookie used by Snitcher to identify returning visitors.	1 year	Snitcher – processed in Frankfurt (AWS eu-central-1).
`__sn_tld_probe`	Analytics	Used by Snitcher to determine top-level domain for visitor tracking.	Session	Snitcher – Frankfurt (AWS eu-central-1).
`_gcl_au`	Marketing	Google Tag Manager cookie to measure ad campaign performance (conversion linker).	3 months	Google – EU/US.
`test_cookie`	Marketing	DoubleClick cookie used to check if the user’s browser supports cookies.	15 minutes	Google (doubleclick.net).
`bcookie`	Marketing	LinkedIn cookie used to recognize browser IDs and enable share button/ad functionality.	1 year	LinkedIn – global.

Your Rights and Choices

Under GDPR / UK GDPR

You may:

Access, rectify, or erase personal data collected via cookies.
Object to processing or restrict processing.
Withdraw consent at any time.

Under CCPA/CPRA (California Residents)

You may:

Know what personal data is collected and how it’s used.
Delete personal information.
Opt out of “sale” or “sharing” of personal data (we do not sell data, but you may opt out of targeted advertising).
Limit use of sensitive personal information.
Exercise rights via:
- “Do Not Sell or Share My Personal Information” link in our footer
- Email: contact@dotsquarelab.com
- Global Privacy Control (GPC) signal, which we automatically honor.

Managing Cookie Preferences

First Visit: Our cookie banner allows you to Accept All, Reject All, or set granular preferences.
Ongoing: Change settings anytime via the “Cookie Settings” link in the website footer.
Browser Controls: Most browsers let you block or delete cookies. See:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data

Note: Disabling strictly necessary cookies may affect site functionality.

Data Retention

Session cookies: Deleted when you close your browser.
Analytics: Retained for 14 months (user-level), aggregated data indefinitely.
Advertising data: Retained for up to 24 months.
Consent records: Retained for 3 years after withdrawal.

We regularly review retention periods and delete data when no longer required.

Cross-Border Transfers

We use industry-standard safeguards for international data transfers:

EU-US Data Privacy Framework (for eligible US transfers)
Standard Contractual Clauses (SCCs) for other locations
Encryption in transit and at rest

Children’s Privacy

Our website is not directed at children under 16. If we learn that we collected personal information from a child without parental consent, we will delete it promptly.

Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices, technology, or laws. The “Last Updated” date will indicate when it was revised.

Contact Us

For questions or to exercise your rights:

Dot Square Lab Limited
Labs Atrium, The Stables Market, Chalk Farm Rd, London, England, NW1 8AH
Email: contact@dotsquarelab.com